An evaluation of the drinks sector and present market trends

This post will explore the growth of drinks-based businesses in the existing economy.

Among the fastest growing advancements within foodservice is the international drink industry. Comprising of both basic and simple juice services to elaborate, skilfully made barista creations, read more this sector incorporates a wide range of opportunities for any ambitious business owner. Hugely driven by social media trends, the aesthetic worth of drinks is coming to be significantly essential for its social value. Put simply, people are more likely to buy a costly beverage if it looks impressive. Particularly in the age of the internet, taking and sharing carefully curated lifestyle images is a significant marketing tactic across many industries, most particularly, in the drinks market. This has led countless drinks companies to reassess their product packaging and branding, in addition to the presentation of their products. Aesthetically pleasing trends such as bubble tea and matcha have significantly grown in demand amongst consumers for being both tasty and interesting to look at. The head of the fund which owns Gong Cha would agree that strong item branding and aesthetics are helping to make beverages stick out in a currently competitive market.

In particular, the alcohol industry is being shaped by a number of new customer interests and needs for premium drink options. In fact, the premiumisation of drinks is a present pattern that is supported by the mindful drinking mindset which many consumers have adopted. By being more mindful about alcohol consumption, customers are seeking to indulge in higher end offerings made with quality ingredients. The head of the fund that has a stake in Pernod Ricard would acknowledge that it appears to be the case that customers are more happy to pay premium rates for high-quality products that focus on craftsmanship and unique product offerings.

While on one hand, the drinks service industry is rapidly gaining appeal, establishing a stable position in the food economy, there is also a rival pattern which has penetrated the customer market. Namely, home mixology and home barista trends are leading more individuals to invest in the tools and ingredients to replicate their favourite drinks services at home. Regardless of what appears like a reason for customers to buy fewer drinks, this DIY movement is developing a series of opportunities for labels to get in a whole new vicinity of the market. In fact, it is becoming more common to find beverage mixes and kits under major brand names, as a way for them to become more involved and profit from this trend. Along with this, beverage industry data reveals that the market for luxury barista instruments is continuing to grow. The CEO of the company which owns Nespresso would be able to verify this claim as customers are investing in coffee makers and ingredients to make their early morning brew at home.